So, Now that the roars of the crowd, the stink of the Fanboys, and the overall ache of it all has subsided, it's time we talked about how did San Diego Comic Con go?
It's the most fun punch in the nuts an indie publisher can do.
Here we go:
Overall the Con was a success, though, a hard won battle for sure. SDCC, as we all know, is the mecca of the media surrounding comics. Notice I didn't say the mecha of comics? No, I would hold that to New York COmic COn actually, but this is not to dismiss San Deigo COmic COn in any way, but to better understand it: It's a media Convention, this is the pump, sell, buy, and trade in Intellectual Properties. Boom, that's it. It happens to surround comics, but it really, REALLY, REALLY0FUCKING)LEEE doesn't have anything to do with them. not anymore. Sure we can point to the Mile High thing, about them pulling out but it's not about that anymore. It's about Marvel and DC Movies, and Netflix shows and Toy Exclusives and a bunch of other shit that many fans love, but for some of us if not all indie creators we roll our eyes at ( unless you are on the other side of that) so it's hard for me to believe, people still measure the con at dollars and cents here.
I heard some creators out there pissed about it, for sure, considering the amount of money poured into just having a booth there (Ours was $3000) but to even think for a moment you are there to make some massive dump of cash, sorry Charlie this is China Town.
We hooked up with KECHAL COMICS, another local South Florida Publisher who do an amazing book like TART and UNDERWARS with Kevin Joseph and Christopher Brennan, who were great to room with, great booth mates. Obviously, it was John and me because, hell we're the mouths of Creature, that's for sure.
When you have all these mega booths giving out pins and shirts and prizes and special guest, and exclusive dildo dolls made of cheap plastic but this one$500 bucks because of a fucking sticker, yadda yadda yadda, how the HELL DID YOU THINK YOU WERE GOING TO COMPETE? If these huge corporations are going there to make NO MONEY, and just pump their PROPERTIES, what did you think was going to happen? SHouldn't you be doing the same?
That what happened to us.
Now we came in with Exclusives, that being said it was great and many flew off the stand. We should do t-shirt from what I understand because last year went crazy. That being said, it's what we intended to do and got it done. We talked many folks and it was cool, as always, to introduce books like TOMMY and RAVENOUS to new crowds but to have them rush back to get issue 3 and such. We also gave away A LOT OF COMICS. WHy? The best way to reach them. you have the largest probably spectrum of fans in both types, gender, identity and geography you'll get at any con, excited for anything you want them to go home with your wares. We got that done. We really didn't start selling until Sunday, really, before that, it was like pulling teeth.
Everyone did well, and every night was a party and it was fun to see all our old friends and make new friends. It's not always about the bottom line at a con, and sure this one will grab you by the ankles and shake the fucking change out of you, but if you play it right, you can walk away with a hella lots more than just money. As always I enjoyed every bleary eyed day of the con until I couldn't anymore. Now going forward, I'm working on the next port of the storm which will be NYCC, a real comic convention.
Will we be back? Of course stupid, this is THEE CON to go to, and we walked away with a lot of promising leads and broke sort of even. What hell can you say about that? Just remember it's not about making money, but making progress....